Starting your own online store is exciting! You’ve nailed your product, figured out your pricing, maybe even started getting your first few orders.
But there’s one detail that can make or break that first impression (and future sales): your packaging.
If you’re just starting out, here are five common packaging mistakes we see all the time and how to avoid them.
1. Skimping on Protection to Save Costs
It might be tempting to use the thinnest possible envelope or a basic courier pouch to ship your items — especially when you're watching your expenses.
But if your product arrives damaged or bent, that first sale could be your last. Protective packaging doesn’t always mean bulky or expensive. Look for options like bubble mailers for fragile goods.
2. Using Oversized Packaging for Small Items
Sending a keychain or scrunchie in a shoebox? It might look “premium,” but it adds unnecessary shipping cost — and waste.
These are the two things your buyer notices:
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“Why is this box so big?”
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“I paid more shipping than I should have.”
Right-sizing your packaging keeps costs down and your brand reputation up.
Read more on: how to choose your mailer bag size.
3. No Branding at All
Plain courier bags are fine when you're rushing to meet a deadline. But consistent unboxing experiences build your brand.
Branding doesn’t have to mean custom-printed everything. Start simple:
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Add a thank-you sticker
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Use printed gummed tape
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Choose a seasonal or themed mailer
Even a little visual identity goes a long way in making you memorable.
Need help? We’ve got ready-to-use designed mailers and custom stickers that make it easy to look pro, even if you're just starting out.
4. Complicated or Wasteful Unboxing
Packaging that’s hard to open or excessive in tape, filler, or steps can be frustrating.
If your customer spends more time opening the box than enjoying what’s inside, you’ve lost a bit of brand joy.
Here’s what to aim for:
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Easy-open tabs or resealable mailers
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Minimal but thoughtful touches (tissue wrap, thank-you card)
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No unnecessary plastic layers
Clean, thoughtful packaging makes customers more likely to repurchase — and share your product online.
5. Not Balancing Cost and Product Value
You don’t have to go all-in on custom packaging from the get-go. What you do need is packaging that:
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Is affordable and scalable
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Protects your product
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Still looks put-together
Start with materials that can grow with your business. Simple flat mailers, branded stickers, and affordable designed mailers are all beginner-friendly options.
Final Thoughts
Your packaging doesn’t have to be fancy. But it does need to be intentional.
Avoid these five common mistakes, and you’ll build trust with your customers from the moment they receive your product.
💡 At Impack, we make it easy to start strong. Our ready-made packaging options are designed to look good, feel premium, and keep your budget intact.
Browse our mailers and custom stickers — and let your packaging speak for your brand.
